• darkblurbg
    Amazing Israel
    A Tour Designed Just For You
  • darkblurbg
    Where Past and Present Meet
    A Tour Designed Just for You
  • darkblurbg
    Land of Creation
    A Tour Designed Just For You
SY. Travel Israel Office

* family-run business * custom-made packages * individuals and groups

Our Top Tours

  • Bat Mitzvah & Bar MitzvahTours

    Bat Mitzvah & Bar MitzvahTours

    Celebrate this once-in-a-lifetime occasion by creating a meaningful memory and deepening your connection to Israel.

  • Jewish Heritage Tours

    Jewish Heritage Tours

    Experience Jewish culture through exploring past and present communities around the world

  • Synagogue & Congregation Tours

    Synagogue & Congregation Tours

    Join your Rabbi and congregation for a tour that connects you and your family to your Jewish roots and to Israel's future.

Meet the Family

Yaffa Friedman

General Manager

Yaffa, who was born in Morocco to a family who longed to come to Israel, today fulfills the wishes of others to come and enjoy Israel by giving...

Menachem Friedman

Authorized Tour Guide

Menachem was born in Israel to a bona fide Zionist family – a small family that symbolizes the resurrection of the Jewish people after the...

Yael Friedman Vatury

Travel Expert & Authorized Tour Guide

Yael is the middle daughter in the Friedman family. She was born and raised in a home in which the love of Israel was present in every aspect...

Best-Selling Packages


Shalom Yaffa and Menachem-
I just wanted to say a quick thanks to you both for such a wonderful trip. Words can’t really describe how much we loved you and Israel. This morning when Ari woke up he was crying because he wanted to be back in Israel. I will send you some photos when we print them. Please say hello and thank you to Aaron as well.

 Kevin Kevin

Dear Yaffa and Menachem,
Thank you for the Yad and for being a great tour guides. You made the trip so special. I don't think it would have been the same without you. I can't wait to see you on our next trip to Israel, which I hope is very soon. My mom and dad will be sending you some more pictures.

 Ari Ari

Shalom!  Thank you for a trip that was beyond my expectations.  From our greeting in Tel Aviv to our last good-by, everything was planned and executed to perfection.  You worked in so many extra details to make the trip even more special that Bob and I are so very appreciative of all of your efforts on our behalf.  We fell in love with Yael on the first day and Moti seemed to be a magician at times.  All of our accommodations were fabulous.  We feel like we have made new friends and hope to see you all often as you travel to the United States.  Some of our family are already planning their next trip to Israel, so I know we will keep in touch.  Thank you, thank you for everything.  Love, Alice  P.S.  My photograph album was a big and wonderful surprise.

 Alice & Bob Alice & Bob